Helpful Hints

There are many areas of the business that need to be explored in more detail. At Second Quadrant Solutions we have recommendations on many aspects of your business that may help you run a more successful company.

Email – Friend or Foe?

“I sent you an e-mail 30 minutes ago and you haven’t responded.  Is there a problem?” Has anyone ever said something like this to you?  If so, there really IS a problem. In days of old, when two people wanted to communicate, they needed to share four...

What Should I Do Next?

Here’s a sobering thought: If you sleep seven hours a night and live for 80 years, you will have fewer than 500,000 waking hours – TOTAL.  By the time you celebrated your 21st birthday you had already used more than 130,000 of them. So the question you...

We Just Can’t Seem to Communicate

When you get stressed do you feel like you’re a completely different person?  You just might be.  Based on the work of Carl Jung, research indicates that people use several different styles to communicate and frequently shift to a different style when...

Are My Best Employees Underpaid?

Here's an idea for you: how about paying your superstars significantly less than you pay your poorer performers at the same level?  Sound ridiculous?  It is.  And yet, our research indicates that many agencies are doing this, often without even being aware...

I Hate Networking

Building a network is probably the most important thing you can do to be successful.  Virtually everything you accomplish is with the help of others you trust and who trust you; from finding a job to obtaining new clients or employees. So why don’t you...

Should I Change Members of the Account Team?

Your client loves working with the account team he or she has been working with for years.  Why would you want to disrupt this very successful client relationship?  You probably don’t.  But if you don’t you will watch as your profit margins drop year over...

Are Retainers Profitable?

Billing clients on retainer, rather than actual time worked, is great for cash flow so it’s the preferred method for many agencies.  However, if not properly managed, it can lead to serious financial consequences and diminishing profit margins. Don’t...

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